Assignment
Redesign an existing product packaging
Cooking like they do in Asian, Arabian and Latin countries relies more on the human senses than western countries. By seeing and smelling different ingredients, vegetables, herbs a dish is put together until it’s just right.
Nowadays premade packages for sauces, herb combinations and meals are making customers 'dumb' in using their senses. Fragrance of wokking is a more humanistic approach towards cooking, by allowing the customer to smell the product.
- 2 weeks
- TU Delft
- Michiel Kersteman
Research
Seeing oppertunities
Traditional cooking requires a certain finess of the Chef. He doesn’t use a measure scale when adding herbs. He adds, he smells, he tastes and then alters the dish until it is right.
Standard high-level food products with the packaging covering the visual appearance, scent and structure.
Ideation
Building concepts
with scent technology
As wok sauces are oil based, the same oil can be used to produce a fragrance that gives an representation of the real product.
A flexible package is more preferable over a glass bottle when it comes to protecting the scented area. Quick prototyping showed that the package should have at least 4 sides that need to be ‘glued’ together with this complex curve.
Arrising problem: People are not keen in buying products that show traces of being touched.
Engineering
Packaging limits
The final concept package is designed with production in mind and consists of three parts that are induction sealed together: front, back and bottom. Initially the design had 4 parts (folded spout), but this was rejected for cost reasons.
The package is made of a thin aluminium layer and has perfect barrier properties. On the overal edge 5mm is added for the induction sealing.The outer layer is a coating of Polyesther and allows a high quality print.
Concept
Final Product
The counter part of the scented area has relief in the plastic to create more wriction. The user can open the package by wripping the upper part at the ripping indents.
The dimensions of the package opening were carefully considered to allow water to be poured in easily, while keeping it small enough for the rip line to be foolproof.